COOKIE POLICY

1. About this Cookie Policy

This Cookie Policy explains how Letio Ltd uses cookies and similar storage and access technologies on helloletio.com. It should be read together with our Privacy Notice at https://helloletio.com/privacy-policy.

2. Who We Are

Letio Ltd (company number 14475177) operates the Letio website and determines how cookies and similar technologies are used on it. Registered address: 123 Buckingham Palace Road, London, England, SW1W 9SH. Privacy enquiries: privacy@helloletio.com.

3. What Are Cookies and Similar Technologies?

Cookies are small files or pieces of information stored on, or accessed from, a device when a website is used. Similar technologies can include tracking pixels, scripts, tags, local storage and other technologies that store information on or access information from a browser or device. These technologies may recognise a browser or device, remember preferences, support website functionality, measure website use or, where enabled and consented to, support advertising and remarketing.

4. Our Approach to Consent

We may use technologies that are strictly necessary for the operation, security or delivery of a service requested by you without asking for consent where the law permits this. Non-essential technologies are not activated unless the required consent has been obtained. Our consent mechanism allows you to accept non-essential technologies, reject them, or manage choices by purpose. Rejecting non-essential technologies does not prevent you from using the core website. You can change or withdraw your consent at any time using the Cookie Settings control available on the website.

5. Categories of Technologies We Use

Category Purpose Consent position
Strictly necessary Operate, secure and deliver core website functionality or remember privacy choices. Used where legally exempt from consent.
Functional Provide optional functionality or embedded features. Off until consent where not exempt.
Analytics Understand website traffic, performance and visitor use. Off until consent unless a specific exception has been assessed and documented.
Advertising & marketing Measure advertising, support audiences and remarketing. Off until consent.

6. Technologies and Third Parties Identified on the Website

The website and its WordPress configuration show integrations with the services below. Exact cookies or storage items can vary according to configuration, page visited, browser, consent choices and provider changes. Letio maintains a live technical inventory as part of its consent-management process.

Provider / technology Use Treatment
WordPress / website platform Core website operation, security and preferences. Strictly necessary where required for core operation; otherwise assessed according to purpose.
Google Analytics via MonsterInsights Where enabled, measures visits and website use. Analytics technologies requiring consent remain blocked until analytics consent.
HubSpot Website forms and related CRM functionality; HubSpot form scripts are used on parts of the website. Any non-essential HubSpot tracking must follow the relevant consent category.
Google reCAPTCHA Protects forms/services from spam, fraud and automated abuse. Letio assesses the precise implementation and applicable consent or legal exception.
Trustpilot Displays Trustpilot content/widgets. Any non-essential storage/access is blocked until the appropriate consent.
Meta Pixel / Meta advertising technologies When enabled, measures advertising effectiveness and supports remarketing/audiences. Advertising & marketing; blocked until consent.

7. Meta Advertising and Remarketing

Letio may use Meta Pixel and related Meta advertising technologies to understand actions taken on the website, measure advertising effectiveness, create or measure advertising audiences and show relevant Letio advertising on Meta services. Where these technologies involve non-essential storage or access on your device, they will not be activated until you have given the required advertising consent. Information made available through these technologies may include technical browser or device information, IP address, pages visited, interactions with the website and advertising or conversion information. List-based Meta Custom Audiences created from contact information held in Letio’s CRM are addressed in our Privacy Notice rather than treated as website cookies.

8. Google Analytics

Where Google Analytics is enabled, it is used to help Letio understand how visitors find and use the website. Analytics technologies that require consent remain disabled until analytics consent is provided. Letio keeps its configuration, privacy settings, data retention settings and advertising features under review.

9. HubSpot

Letio uses HubSpot in connection with customer relationship management and website forms. HubSpot form scripts are used on parts of the website. Where HubSpot or associated functionality sets or accesses non-essential information on a visitor’s device, those elements are controlled by the relevant consent choice. Submitting a normal enquiry form is separate from agreeing to optional analytics or advertising tracking.

10. Google reCAPTCHA

Letio uses Google reCAPTCHA to help protect website forms and services from spam, abuse and automated activity. reCAPTCHA may process technical and device information for security purposes. Letio keeps its implementation under review and applies the appropriate consent or legal exception according to the way the technology is configured and used.

11. Trustpilot and Other Embedded Services

Pages may include content or widgets supplied by third parties such as Trustpilot. Third-party content can involve scripts, tags or other storage and access technologies. Letio assesses these technologies and blocks non-essential elements until the appropriate consent has been obtained. If additional embedded services, analytics providers or advertising technologies are introduced, the cookie inventory, consent configuration and this policy are reviewed.

12. Cookie Inventory and Durations

The precise names and durations of cookies and similar technologies can change as providers update their services. Letio maintains a live cookie inventory through its consent-management process and periodic website audits. The consent interface should display, where technically available, the provider, purpose, category and duration of technologies detected on the website. Technologies that are no longer required should be removed and persistent durations should be proportionate to their purpose.

Google Adsense

Statistics, Marketing

Usage

We use Google Adsense for showing advertisements. Read more about Google Adsense

Sharing data

For more information, please read the Google Adsense Privacy Statement.

Statistics

Name
Expiration
Function
Store and track interaction

Marketing

Name
Expiration
persistent
Function
Store and track conversions
Name
Expiration
persistent
Function
Provide ad delivery or retargeting

WordPress

Functional

Usage

We use WordPress for website development. Read more about WordPress

Sharing data

This data is not shared with third parties.

Functional

Name
Expiration
session
Function
Store browser details

Google Analytics

Statistics

Usage

We use Google Analytics for website statistics. Read more about Google Analytics

Sharing data

For more information, please read the Google Analytics Privacy Statement.

Statistics

Name
Expiration
2 years
Function
Store and count pageviews
Name
Expiration
1 year
Function
Store and count pageviews

Adobe Fonts

Marketing

Usage

We use Adobe Fonts for display of webfonts. Read more about Adobe Fonts

Sharing data

For more information, please read the Adobe Fonts Privacy Statement.

Marketing

Name
Expiration
expires immediately
Function
Read user IP address

Google Fonts

Marketing

Usage

We use Google Fonts for display of webfonts. Read more about Google Fonts

Sharing data

For more information, please read the Google Fonts Privacy Statement.

Marketing

Name
Expiration
expires immediately
Function
Read user IP address

Google reCAPTCHA

Marketing

Usage

We use Google reCAPTCHA for spam prevention. Read more about Google reCAPTCHA

Sharing data

For more information, please read the Google reCAPTCHA Privacy Statement.

Marketing

Name
Expiration
session
Function
Read and filter requests from bots
Name
Expiration
session
Function
Read and filter requests from bots
Name
Expiration
persistent
Function
Read and filter requests from bots

Facebook

Marketing, Functional

Usage

We use Facebook for display of recent social posts and/or social share buttons. Read more about Facebook

Sharing data

For more information, please read the Facebook Privacy Statement.

Marketing

Name
Expiration
2 years
Function
Store last visit
Name
Expiration
1 year
Function
Store account details
Name
Expiration
3 months
Function
Store a unique session ID
Name
Expiration
3 months
Function
Provide ad delivery or retargeting
Name
Expiration
90 days
Function
Store logged in users
Name
Expiration
3 months
Function
Store and track visits across websites
Name
Expiration
2 years
Function
Provide fraud prevention
Name
Expiration
30 days
Function
Store a unique user ID
Name
Expiration
2 years
Function
Store browser details
Name
Expiration
1 year
Function
Store account details

Functional

Name
Expiration
1 week
Function
Read screen resolution
Name
Expiration
90 days
Function
Provide fraud prevention
Name
Expiration
session
Function
Store and track if the browser tab is active

LinkedIn

Functional, Marketing, Statistics, Preferences

Usage

We use LinkedIn for display of recent social posts and/or social share buttons. Read more about LinkedIn

Sharing data

For more information, please read the LinkedIn Privacy Statement.

Functional

Name
Expiration
session
Function
Provide load balancing functionality
Name
Expiration
6 months
Function
Store cookie consent preferences
Name
Expiration
10 years
Function
Store privacy preferences

Marketing

Name
Expiration
30 days
Function
Store and track visits across websites
Name
Expiration
90 days
Function
Store and track a visitor’s identity
Name
Expiration
1 month
Function
Provide ad delivery or retargeting
Name
Expiration
90 days
Function
Store and track a visitor’s identity
Name
Expiration
30 days
Function
Provide ad delivery or retargeting

Statistics

Name
Expiration
30 days
Function
Store and track a visitor’s identity
Name
Expiration
30 days
Function
Store and track visits across websites

Preferences

Name
Expiration
1 year
Function
Store if a message has been shown
Name
Expiration
1 year
Function
Store browser details
Name
Expiration
1 day
Function
Provide load balancing functionality
Name
Expiration
1 year
Function
Store logged in users

Complianz

Functional

Usage

We use Complianz for cookie consent management. Read more about Complianz

Sharing data

This data is not shared with third parties. For more information, please read the Complianz Privacy Statement.

Functional

Name
Expiration
365 days
Function
Store cookie consent preferences
Name
Expiration
365 days
Function
Store cookie consent preferences
Name
Expiration
365 days
Function
Store cookie consent preferences
Name
Expiration
365 days
Function
Store cookie consent preferences

HubSpot

Functional, Preferences, Marketing

Usage

We use HubSpot for marketing automation (automated email marketing). Read more about HubSpot

Sharing data

For more information, please read the HubSpot Privacy Statement.

Functional

Name
Expiration
6 months
Function
Store cookie consent preferences
Name
Expiration
30 minutes
Function
Store anonymized statistics
Name
Expiration
2 weeks
Function
Store logged in users
Name
Expiration
session
Function
Store ID’s of experiments and sessions for A/B testing
Name
Expiration
6 months
Function
Store ‘do not track’ signals

Preferences

Name
Expiration
13 months
Function
Store browser details
Name
Expiration
1 week
Function
Store logged in users
Name
Expiration
30 minutes
Function
Store if a message has been shown

Marketing

Name
Expiration
13 months
Function
Store time of visit
Name
hubspotutk
Expiration
6 months
Function
Stores a unique identifier for a website visitor

Microsoft Clarity

Marketing, Statistics

Usage

We use Microsoft Clarity for heat maps and screen recordings. Read more about Microsoft Clarity

Sharing data

For more information, please read the Microsoft Clarity Privacy Statement.

Marketing

Name
Expiration
Function
Name
Expiration
1 year
Function
Store and track visits across websites

Statistics

Name
_clck
Expiration
1 year
Function
Persists a Clarity user identifier across visits
Name
_clsk
Expiration
1 day
Function
Groups page views into a single session

Miscellaneous

Purpose pending investigation

Usage

Sharing data

Sharing of data is pending investigation

Purpose pending investigation

Name
shopifySelectors
Expiration
Function
Name
debug
Expiration
Function
Name
eda255f0_wp_ai_studio_invalidation
Expiration
Function
Name
cookies_accepted
Expiration
Function
Name
wp-settings-time-20
Expiration
Function

 

13. Managing and Withdrawing Your Choices

You can use the website’s Cookie Settings control to review and change your choices. Non-essential categories remain off unless you choose to enable them. You may also use browser controls to delete or restrict cookies, although doing so may affect website functionality. If Letio materially changes the purposes for which non-essential technologies are used, or introduces new technologies requiring consent for a new purpose, Letio will seek fresh consent where required.

14. Changes to this Cookie Policy

We may update this Cookie Policy when our website, technologies, providers or legal obligations change. The effective date at the top indicates when it was last materially updated.

15. Contact Us

If you have questions about this Cookie Policy or our use of cookies and similar technologies, contact Letio Ltd, 123 Buckingham Palace Road,

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Letio, 123 Buckingham Palace Road, London SW1W 9SH

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