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Effective marketing for landlords: Why first impressions do count

Ensuring your property stands out is essential. Whether you’re a seasoned landlord or just entering the rental market, the importance of presenting and marketing your property in an attractive way cannot be overstated.

We sat down for a chat with Elaine Penhaul, the visionary founder of Lemon and Lime Interiors, a multi-award-winning home staging firm. In this article, she shares her insights on why effective marketing for rentals is crucial – and how to excel at it.

The impact of home staging for rental properties

When it comes to property rentals, first impressions count for everything. Potential tenants decide within seconds whether they love or loathe a property based on its initial presentation. A well-presented, clean, and inviting property not only attracts a larger pool of potential tenants but also draws tenants willing to pay a premium. It’s also more likely to be snapped up quickly. Effective marketing gives you a competitive edge, making your property stand out in a crowded market. When tenants have choices, they gravitate towards the well-maintained and visually appealing options.

Get in touch to learn how Letio can help you maximise the return on your property investment

Pitfalls to avoid when marketing your rental property

One common mistake landlords make is underestimating the power of high-quality photographs. Your property’s photos are essentially your sales brochure. If they fail to create a fantastic first impression, potential tenants are unlikely to book viewings.

“Your property description is important and should provide a detailed introduction to the property including the key selling points. Include a floorplan or layout of the property to help tenants visualise the space better.”

Elaine Penhaul, Founder of Lemon and Lime Interiors

A well-crafted property description, highlighting key selling points, is vital. Including a floor plan aids tenants in visualising the space. However, don’t overwhelm them with excessive information. Don’t forget outdoor spaces; gardens, balconies, and patios can be major attractions, particularly in the summer months.

Should you rent out your property furnished or unfurnished?

The decision to market your property furnished or unfurnished depends on several factors. Furnished properties are appealing to those who seek convenience, often ideal for short-term renters such as students or business professionals on short contracts. However, they require ongoing maintenance and may necessitate furniture replacement.

“As a landlord, you can demand higher rental rates for a furnished rental property, due to the added convenience.”

Elaine Penhaul, Founder of Lemon and Lime Interiors

On the other hand, unfurnished properties appeal to a wider tenant base who prefer bringing their furnishings. Renting out your property unfurnished means lower upfront costs and less maintenance.

Long-term investments for long-term tenants

As a landlord, your primary goal is to retain tenants for the long term, reducing the need for continuous remarketing efforts. However, it’s inevitable that tenants sometimes decide to move out for various reasons. Below are some strategic considerations to ensure a seamless transition between tenants:

  • Home staging for unfurnished properties: If you are marketing an unfurnished property, consider making an initial investment in property staging with rental furniture. This approach allows you to showcase the property’s full potential, making it more appealing to prospective tenants. Investing in professional photographs of the staged property allows you to use these images each time you need to remarket the property. This initial investment becomes a valuable, one-off expense that continues to benefit you over time.
  • Furnishing your rental property: If you decide to market your property as furnished, it’s essential to identify the type of tenants you want to attract before making any furniture investments. Whether your target audience consists of short-term renters, professionals, students, or families, tailor your furnishing choices accordingly. Creating a budget is crucial to avoid overspending and ensure the financial sustainability of your venture. Opt for quality furniture that can withstand the wear and tear of rental use, ultimately making your investment last longer.
  • Design considerations: When furnishing your rental property, choose furniture with a modern design and neutral colours. These choices are more likely to appeal to a broad range of tenants, ensuring that your property attracts a wide audience. Keep it simple and functional; while you can’t please everyone, versatile pieces like sofa beds can provide both seating and sleeping space, optimizing the use of smaller rooms. By carefully considering your furnishing strategy and making prudent investments, you can enhance the attractiveness of your rental property, ultimately leading to longer tenant retention and a more profitable rental venture.

Recommended reading: 7 Reasons to make your rental property more sustainable

Marketing your rental property on a budget

Enhancing your property’s appeal doesn’t have to break the bank. Here’s how you can make a big impact on a budget:

  • Start with the basics: Begin by ensuring that your property is clean and free of clutter. A tidy space immediately creates a more inviting atmosphere, and it won’t cost you a fortune.
  • Small repairs matter: While major renovations can be costly, addressing minor repairs can significantly improve your property’s overall appeal. Fixing leaky faucets, creaky doors, or damaged tiles can make a big difference.
  • A fresh coat of paint: One of the most cost-effective ways to transform a space is by giving it a fresh coat of paint. Whether it’s touching up scuffs or choosing a new colour scheme. This simple update can breathe new life into your property without breaking the bank.
  • Strategic and cost-efficient marketing: To ensure your property gets noticed, consider strategic marketing approaches. Partnering with local cafes or shops to promote your property. Leveraging social media platforms can be a powerful, cost-effective option with extensive reach potential. These methods are particularly useful for attracting quality tenants.

Investing time and effort into smart property marketing and maintenance can lead to impressive results without a hefty price tag. It’s all about making the most of what you have to offer, ultimately attracting the ideal tenant for your rental property.

Get in touch to learn how Letio can help you with your property management needs

How Letio can help

At Letio, we’re on a mission to make the renting experience better – for everyone. We believe that doing good is good business. Sustainability, transparency and accountability are our core values, as we support landlords on every step of the letting journey. Reach out to book a meeting and learn how Letio can help you with your property management needs.

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